How Product Newsletters Can Help Your Business

A product newsletter keeps your customers informed and builds a long-lasting relationship that encourages loyalty. It also helps you stay top-of-mind for your customers, so you don’t lose sales to competitors. However, there’s a fine line between providing valuable information and overdoing it. Too much information can overwhelm your audience and result in them unsubscribing or sending your newsletter to the spam folder.

What should not be included in a newsletter?

Keep the content of your product newsletter fresh, relevant, and engaging by segmenting your email list. This will improve your open rates and click-throughs while reducing the risk of annoyance for your existing customers. For example, a retail shop can send exclusive offers and discounts to new customers, while retaining the attention of their existing ones by including them in Product newsletters that contain relevant and useful information.

Create a product newsletter that showcases multiple products in a category like time savers, office supplies, or beauty products. This is a great way to promote new and popular items while also highlighting less well-known products that are worthy of a second look.

For a more personal touch, try an employee of the month newsletter that gives your subscribers a glimpse behind the scenes at your company. For example, Lush often takes their audiences to the production floor for a closer look at how their bath bombs and soaps are made. A product newsletter can be a fun and effective marketing tool for any business. Just remember to be thoughtful with your approach and always use a clear, descriptive name for your newsletter so it doesn’t get lost in the noise.