Types of YouTube Video Ads

Video advertising has become one of the most popular ways to advertise on YouTube. Its high click rate and lower bounce rate make it an effective marketing tool. Moreover, it’s a great way to reach people who are already interested in your product or service.

Types of YouTube video ads

Choosing the right YouTube ad format for your marketing campaign depends on what you want to achieve from it. Types of YouTube video ads can help you build brand awareness, grow your channel, and drive more sales. These videos can also retarget people who have visited your website or used your products.

Skippable in-stream ads are one of the most common YouTube ad types. They play before, during, or after other videos on YouTube and Google’s video partners. Viewers can choose to skip your ad after five seconds. You pay for these ads only when viewers watch the full ad or interact with it, whichever comes first.

Non-skippable in-stream ads are similar to skippable ads but they don’t give viewers the option to skip them. These ads can appear on YouTube watch pages, Google video partners, and YouTube TV. These ads can run for up to 20 seconds before, during, or after other videos on the platform.

Non-skippable in-stream ads can be a great format for building brand awareness or promoting products that need more explanation. However, they may annoy viewers if the length of the ad exceeds their attention span. This is why it’s important to include the most important information about your brand in the first five seconds of the ad.